Everyone wants to have an event but what ask yourself this does your event have a strategy? WHO are you creating the event for? (existing customers, prospects, brand building, for a humanitarian cause) WHAT will the format be? (content, networking, experience) Taking a play from the recent Super Bowl production and the Grammy Awards that we recently shop saw across the country the Power of Event Production.
Last week, we witnessed the Grammy Awards being the first major award showcase televised event to air since the tragic California fires. Organizers understood the need to address this national crisis and partnered with Musicares to raise funds for those affected by this unfortunate disaster. This beautiful showcase included celebrities adorned with designer gowns in honor of the theme and cause, magical performances from celebrities like Bruno Mars and Lady Gaga singing in ode to California, Community and Comradery a perfect tribute in light of the circumstances, making a impact to raise of $9,000,000 in relief funds.
Let's take a moment to talk about Kendrick Lamar, who took the stage at the Super Bowl LIX halftime show to tell his story as a young artist growing up in the city of Compton. The synergy between his creative vision and the NFL Super Bowl halftime show production team resulted in an electrifying performance that immersed the audience in a lifelike PlayStation video game experience titled “American Games.” Featuring Samuel Jackson as “Uncle Sam,” the narrative effectively conveyed some hard truths about our history. Without a doubt, the surprise appearances from- popular artist SZA and Olympic Champion Serena William Crippin walking all over the turf in triumphant of the nay sayers and haters! -This was truly a moment for the culture.
Both productions are monumental in scale, yet they are designed with intention and purpose to make a significant impact and achieve meaningful results.
What is your Story, and how do you plan to design your next event experience to create a meaningful impact? Let’s Talk
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