Amidst the echoes of Super Bowl triumphs and the spectacle of Usher's halftime performance, there lies a tale of NFL brand partnerships and sponsors weaving their magic in the vibrant streets of Las Vegas before the grand showdown. Just as the anticipation of the game lingers, so does the intrigue of which brands will dazzle with their extravagant displays.
Yet, beyond the glitz, these cherished brands seized the moment to connect with their loyal followers – the aficionados of sports and families alike. Through live pre-game events, enchanting product showcases, exclusive TV unveilings, and ephemeral pop-up eateries, they wove a tapestry of engagement with their devoted audience. Behold, a glimpse into this enchanting realm (Photos not my own).
Some top picks, like Wilson's sports, went all in by hosting a football-making bonanza for fans to dive into the game day action.
For the beer enthusiasts, Budweiser set up a snazzy lounge with a DIY cowboy hat corner for fans to get into the spirit.
UberEats swooped in with catchy commercials during the game, showcasing their new grocery store service. They even crafted a magical grocery store wonderland for fans to shop, snap pics, and uncover hidden surprises around every corner.
Check out this brilliant event idea we can't get enough of - Tostitos teaming up with local bars to whip up pop-up restaurants serving tantalizing tacos and cocktails, all centered around their crunchy chips! It's a fiesta for the taste buds in a setting that screams "Let's have a blast!"
And who wouldn't want to take a stroll on the Chip Strip! - a paradise for family fun and sports aficionados, complete with foam pits and a quirky Cheetos Chapel for some spontaneous "I do's"! It's all about creating unforgettable experiences and getting valuable feedback.
And we're all about that eco-friendly life! The marketing and production wizards waved their magic wands and conjured up compostable bins and bags for all those snack-tastic giveaways!
Verizon came to the rescue, keeping the guests juiced up with their snazzy charging stations! Such a clever, chic, and convenient option for travelers seeking a quick recharge!
Have a cool idea you want to bring to life? Ready to rock your next live event experience with such awesome activations, hit us up!